Meet the Founders

At The Pink Case, we’re more than business partners - we’re family. Both figuratively and literally! As two couples in our 30s, raising small children while running a business, we know firsthand how easy it is to let self-care and intimacy take a backseat.

That’s why we created The Pink Case—a space where pleasure is prioritized, self-expression is celebrated, and taboos are left behind. Inspired by our sister brand in Colombia, La Maleta Rosada, we wanted to bring the same spirit of education, empowerment, and fun to the U.S., helping others explore their desires without shame or judgment.

💖 Because pleasure isn’t just for some—it’s for everyone, at every stage of life.

Co-founders of La Maleta Rosada, a project born in 2008 from a simple dream: to build something of their own. The idea came from Luismi, and Steph instantly knew it was something special. Back then, in Colombia, no brand or store spoke to her as a woman — everything felt distant, cold, and often off-putting.

What started as a transactional business quickly turned into something deeply transformative. Today, La Maleta Rosada is a movement with a clear mission: to remind women everywhere that they deserve pleasure, that their bodies are powerful, and that being cyclical is not a weakness — it’s a superpower.

This shared dream, nurtured over the years, has now crossed borders. Through The Pink Case, they’re expanding their impact, joining forces to break taboos, challenge myths, and open up real, empowering conversations about sex, body literacy, and feminine pleasure.

What keeps them going? The belief that while the world is more open to talking about sexuality, there’s still a long way to go. And the knowing — deep in their bones — that pleasure is a right, not a luxury.

Together for nearly two decades — and married for 14 — Steph and Alan are more than partners in life; they’re co-founders on a mission. Raised in fairly conservative families in 90s Colombia, they know firsthand how shame, silence, and black-and-white labels shaped conversations around sex, identity, and intimacy.

They bring their shared love of continuous learning, curiosity, and authenticity to The Pink Case — creating a space where real conversations thrive. After crossing paths with Steph and Luismi’s bold vision, they knew they wanted in. Today, they’re helping bring the movement not just to the U.S., but to the world — fostering grounded, stigma-free dialogue and deeper connection in a culture that often prizes siloed individualism over real intimacy, with ourselves and with others. Because the world doesn’t need more content — it needs more connection.

What keeps them connected? The little rituals — like sticky notes (sometimes sweet, sometimes spicy) or dancing in the grocery store whenever a 440 or Chichi Peralta song comes on.

What keeps them going? A shared belief that when we talk about pleasure with honesty and intention, we give people permission to rewrite the script — on their own terms.

The Pink Case Purpose

We are committed to eliminating the stigma surrounding sexual wellness products by providing a safe, inclusive, and judgment-free space. At The Pink Case, we believe that pleasure, self-discovery, and intimacy are fundamental to personal well-being, and we’re here to support that journey every step of the way.

Our Products

We offer only body-safe, non-toxic products from trusted brands with proven reputations in the adult entertainment industry. Each product in our collection is selected with care, ensuring quality, safety, and satisfaction.

Our Commitment to You

• Efficient Delivery: We know you want your products quickly. That’s why we’ve built reliable logistics to get your order to you within 3–7 business days.
• Discreet Packaging: Your privacy is important to us. All orders are shipped in plain, unmarked packaging to protect your confidentiality.
• Online-Only Store: By staying exclusively online, we keep our overhead costs low, so we can offer you the best prices possible without compromising on quality.

At The Pink Case, we are more than just an online store—we are your allies in the pursuit of pleasure and self-expression. Whether you're new to adult products or well-versed, we're here to guide and support you on your journey toward fulfillment and happiness.

Welcome to The Pink Case—where curiosity is celebrated, and taboos are left behind.